LIS: Letra. Imagen. Sonido. Ciudad Mediatizada

FAIMA Business & Management Journal

Archives - Volume 5 (2020)

Browse Volume 5, focusing on pandemic visualities, mediated intimacies, digital isolation, and the rapidly shifting acoustic regimes of the 2020 global lockdown.

Zoomscapes and the Framing of the Domestic: Visual Culture in the Age of Lockdown

Dr. Elias Thorne (Institute for Screen Studies, UK)
Visual Culture Digital Aesthetics Domestic Space Telepresence
Pages: 1-24

The abrupt transition to remote working and socializing during the 2020 global pandemic fundamentally radically altered the parameters of visual culture, forcefully thrusting the private, domestic sphere into the public gaze via video conferencing platforms. This article interrogates the "Zoomscape"—the highly curated, rectangular framing of the home environment—as a new site of intense visual labor and aesthetic anxiety. Utilizing a framework of digital phenomenology and Goffman’s theories of self-presentation, the research explores how individuals deploy bookcases, houseplants, and virtual backgrounds to construct a sterilized, professionalized domesticity that masks the chaotic realities of lockdown life. Through extensive visual analysis of remote broadcasts, from late-night television shows to corporate meetings, the study argues that the webcam effectively collapsed the boundary between front-stage and back-stage behaviors, necessitating a continuous, exhausting performance of 'coping' within one’s own sanctuary. Furthermore, the paper critiques the inherent class disparities revealed by the Zoomscape, noting how the luxury of a dedicated, aesthetically pleasing home office became a stark visual indicator of socio-economic privilege during a period of mass precarity. The flattening of human interaction into a mosaic of disparate, lagging digital squares also introduces a profound sense of optical detachment, wherein participants are forced to constantly monitor their own mirrored image, leading to unprecedented levels of digital dysmorphia and cognitive fatigue. Ultimately, this article asserts that the pandemic did not merely popularize video communication; it fundamentally re-architected our relationship to physical space, transforming the home into a permanent, panoptic broadcast studio and permanently altering the semiotics of domestic privacy in the digital age.

The Haptics of the Screen: Touch Deprivation and Digital Surrogate Sensoria

Prof. Linnea Almqvist (Stockholm Center for Media Arts, Sweden)
Media Studies Haptic Interfaces Sensory Deprivation Affect Theory
Pages: 25-48

The global enforcement of social distancing protocols in 2020 precipitated an unprecedented psychological crisis characterized by severe touch deprivation, commonly referred to as "skin hunger." In the absence of physical contact, individuals increasingly turned to digital interfaces to simulate haptic engagement and emotional proximity. This paper provides a critical media analysis of how touchscreen technologies and haptic feedback mechanisms functioned as inadequate, yet deeply necessary, surrogate sensoria during the lockdown. Drawing upon the sensory theories of Laura Marks and the affect studies of Brian Massumi, the research examines the phenomenological experience of scrolling, tapping, and swiping as desperate acts of tactile communication. The study investigates the rise of "haptic-visual" content—such as ASMR videos centered on fabric manipulation, kinetic sand cutting, and digital slime—arguing that these viral phenomena represent a collective, subconscious attempt to stimulate the somatosensory cortex through purely optical and auditory pathways. Furthermore, the article analyzes the affective limitations of the cold glass interface, which registers human interaction purely as electrical capacitance, utterly failing to replicate the thermal and pressure nuances of flesh-on-flesh contact. By examining user testimonies regarding the emotional hollowness of endless FaceTime calls, the research highlights the inherent tragedy of attempting to digitally mediate human intimacy; the screen promises connection but fundamentally remains an impenetrable barrier. Ultimately, this article concludes that the pandemic starkly revealed the physiological limits of the digital revolution, demonstrating that while communication can be infinitely virtualized, the fundamental human need for tactile affirmation remains stubbornly, tragically biological, resisting all attempts at algorithmic translation.

Virality and the Viral: Memetic Architectures of Contagion in a Global Pandemic

Dr. Kwame Osei (Digital Humanities Lab, University of Accra, Ghana)
Cultural Studies Internet Memes Epidemiology Digital Anthropology
Pages: 49-71

The biological reality of the COVID-19 pandemic was inextricably linked to a parallel "infodemic," wherein epidemiological contagion was mirrored by the rapid, uncontrollable spread of digital information. This article conducts a structural and semiotic analysis of internet memes generated during the 2020 lockdowns, exploring how the language of digital virality was repurposed to process, critique, and cope with biological virality. By scraping and analyzing a dataset of thousands of pandemic-related memes from Twitter and Reddit, the research identifies a distinct evolution in digital humor, moving from early-stage anxiety and toilet paper hoarding jokes to deep, absurdist nihilism reflecting prolonged isolation and state failure. Relying on the memetic theories of Limor Shifman and the biopolitical frameworks of Michel Foucault, the study argues that memes functioned as a crucial mechanism for collective psychological resilience, allowing populations to mock the inadequacy of governmental responses and the hypocrisy of billionaire class platitudes. We examine how the rapid mutation of meme templates mathematically mirrored the mutation of the virus itself, creating a hyper-accelerated digital folklore that transcended geographic borders while remaining highly localized in its cultural specificities. Furthermore, the paper critiques the darker side of this memetic architecture, noting how the same algorithmic pathways that spread coping humor were easily weaponized to distribute dangerous conspiracy theories and anti-science rhetoric at unprecedented speeds. Ultimately, this research asserts that the 2020 pandemic represented a terrifying convergence of the biological and the digital, proving that in the modern mediatized city, the vector of cultural transmission is just as critical to public health as the vector of viral transmission.

Sounding the Quarantine: Acoustic Ecology and the Resurgence of Urban Birdsong

Dr. Sofia Valenza (Naples Conservatory of Sound, Italy)
Sound Studies Acoustic Ecology Urban Environment Anthropause
Pages: 72-95

The unprecedented cessation of global transportation and heavy industry during the early months of the 2020 lockdown—a period scientists have termed the "anthropause"—resulted in a profound and immediate transformation of the urban acoustic environment. This paper explores the acoustic ecology of the quarantine, focusing on the dramatic reduction in low-frequency anthropogenic noise and the subsequent perceptual resurgence of biophony, particularly urban birdsong. Through a comparative analysis of spectrographic recordings taken in major European cities before and during the lockdown, the research documents how the silencing of the combustion engine unveiled a complex, pre-existing layer of natural sound that had been entirely masked by modern capitalism. We argue that this sudden acoustic clarity produced a deeply uncanny affective response in urban residents, intertwining feelings of ecological wonder with profound apocalyptic anxiety. Drawing upon the soundscape theories of R. Murray Schafer and the eco-philosophies of Timothy Morton, the study examines how the "quiet" of the lockdown was not empty space, but a dense, hyper-resonant medium that forced individuals to painfully confront the spatial limits of their isolation. Furthermore, the article analyzes the socio-political implications of this temporary acoustic regime, noting how the absence of dominant industrial noise laid bare the micro-sounds of domestic distress, sirens, and the localized sounds of mutual aid. Ultimately, this research concludes that the 2020 anthropause served as a tragic, fleeting auditory utopia, exposing the extreme acoustic violence of normative urban existence and demanding a radical rethinking of how we design the sonic architecture of the post-pandemic city to accommodate both human and non-human voices.

Tele-presence as Labor: The Exhaustion of the Always-On Educator

Prof. Wei-Ting Chen (Taipei Normal University, Taiwan)
Communication Studies Digital Pedagogy Affective Labor Platform Economy
Pages: 96-118

The rapid, involuntary migration of global education systems to digital platforms in 2020 necessitated a massive, uncompensated extraction of affective and technical labor from educators. This article investigates the phenomenon of "Zoom fatigue" not merely as a neurological side-effect of screen time, but as a severe symptom of hyper-exploitative platform labor. Through extensive qualitative interviews with secondary and tertiary educators across Asia and North America, the research unpacks the grueling reality of sustaining pedagogical engagement through a low-latency, two-dimensional interface. We argue that the digital classroom strips away the subtle, non-verbal cues essential for human teaching, forcing the educator to compensate through exaggerated, theatrical performances of enthusiasm directed at arrays of silent, blank avatars. Utilizing Marxist feminist theories of invisible labor and Franco "Bifo" Berardi's critiques of semiocapitalism, the study examines how the boundaries between personal and professional time were completely obliterated by the expectation of being "always-on" and endlessly accessible via email and learning management systems. Furthermore, the paper critiques the intrusive nature of educational surveillance technologies, noting how the mandate for students to keep their cameras on transforms the educator into a reluctant disciplinary agent policing the private domestic spaces of their students. Ultimately, this research asserts that the pandemic did not revolutionize education through technology; rather, it subjected the fundamentally empathetic act of teaching to the brutal, quantifying logic of the gig economy, resulting in a systemic psychological burnout that threatens the long-term sustainability of the pedagogical profession in a mediatized world.

Algorithmic Mourning: Social Media Memorials and the Digitization of Grief

Dr. Javier Mendoza (Andean Institute of Digital Sociology, Peru)
Media Studies Digital Death Algorithmic Culture Sociology of Grief
Pages: 119-142

The staggering mortality rates of the COVID-19 pandemic, coupled with strict bans on traditional communal funerals and hospital visitations, necessitated a profound and painful shift in the rituals of human mourning, driving grief entirely into the digital sphere. This article explores the concept of "algorithmic mourning," analyzing how social media platforms served as the primary architectures for processing collective trauma and memorializing the dead in 2020. Through a netnographic study of memorialized Facebook profiles, digital vigil hashtags on Twitter, and GoFundMe campaigns for funeral expenses, the research examines how the deeply private experience of grief was forcibly externalized, quantified through likes and shares, and ultimately subjected to the logic of the algorithm. Drawing upon the sociological theories of Émile Durkheim and the digital thanatology frameworks of Patrick Stokes, the study argues that digital platforms are fundamentally ill-equipped to handle the gravity of death; their interfaces prioritize continuous, cheerful engagement, leading to agonizing moments of algorithmic dissonance where targeted advertisements interrupt streams of digital eulogies. We further investigate the haunting persistence of the digital deceased, analyzing the psychological toll on the bereaved who continue to receive automated birthday reminders or algorithmic recommendations based on the data profile of their lost loved ones. Ultimately, this research posits that the pandemic accelerated the enclosure of the human lifecycle by technology conglomerates. By mediating our most profound vulnerabilities through profit-driven interfaces, surveillance capitalism has effectively commodified the act of mourning, leaving society with a vast, uncanny digital graveyard that resists true emotional closure.

The Gamification of Panic: Dashboard Cultures and Pandemic Statistics

Dr. Chloe Brighton (Melbourne Centre for Data Aesthetics, Australia)
Visual Culture Data Visualization Digital Aesthetics Biopolitics
Pages: 143-167

Throughout 2020, the complex, horrifying biological reality of a global mass casualty event was relentlessly abstracted and mediated through sleek, constantly updating data visualization dashboards, most notably the Johns Hopkins Coronavirus Resource Center map. This paper provides a critical visual and semiotic analysis of "dashboard culture," exploring how the public’s desperate need for certainty was channeled into the obsessive consumption of grim, gamified statistics. We investigate the aesthetic choices of these interfaces—the dark mode backgrounds, the ominous red and black color palettes, and the endlessly expanding data bubbles—arguing that they inadvertently transformed the tragedy of mass death into a hypnotic, highly engaging visual spectacle akin to a real-time strategy video game. Utilizing critical data studies and the biopolitical theories of Giorgio Agamben, the research demonstrates how the dashboard flattens immense human suffering into sterile, quantifiable metrics (infections, hospitalizations, deaths), establishing a facade of epistemological control over an inherently uncontrollable pathogen. Furthermore, the paper examines the psychological phenomenon of "doomscrolling" the data, where citizens engage in compulsive, anxiety-driven surveillance of the infection curves, believing that monitoring the numbers equates to physiological safety. The study heavily critiques the illusion of algorithmic objectivity, exposing how these dashboards frequently masked severe testing inequalities, state-level data manipulation, and systemic racial health disparities beneath a veneer of clean, authoritative graphics. Ultimately, this article concludes that pandemic dashboards are not neutral scientific tools, but powerful ideological apparatuses that anesthetize the public to mass mortality, proving that in a highly mediatized society, data visualization is fundamentally a mechanism of political pacification.

Platform Urbanism: Food Delivery Apps and the Reconfiguration of City Streets

Dr. Omar Hassan (Cairo Institute for Urban Tech, Egypt)
Media Studies Urbanism Gig Economy Spatial Politics
Pages: 168-191

During the prolonged lockdowns of 2020, the physical infrastructure of the mediatized city was aggressively co-opted and reconfigured by logistics algorithms and the hyper-extractive gig economy. This article examines the spatial politics of "platform urbanism," focusing specifically on the explosive growth of food delivery applications (UberEats, Deliveroo, Glovo) and their impact on urban geography. We argue that while the affluent middle class retreated into the safety of their domestic Zoomscapes, the streets were surrendered to an invisible, heavily exploited army of precariat delivery workers. Through urban ethnography and critical cartography in major metropolitan centers, the study maps the emergence of "ghost kitchens"—windowless, industrial cooking facilities designed entirely for algorithmic optimization rather than human dining, effectively stripping the restaurant of its communal and cultural function. Drawing upon Marxist geographic theory, the research demonstrates how platform capitalism extracts maximum value from public infrastructure (roads, bike lanes, sidewalks) while shifting all operational risk and physical danger onto the uninsured, algorithms-managed worker. Furthermore, the paper analyzes the visual and acoustic presence of the delivery rider as the sole remaining signifier of urban commerce during the lockdown—a neon-clad cyborg tethered to the GPS dictates of a ruthless application. In conclusion, this research asserts that food delivery platforms have not just optimized logistics; they have fundamentally privatized urban space, enforcing a brutal new class divide between those who possess the capital to order the city to their doorstep, and those forced to risk biological exposure to navigate it.

Streaming the Resistance: Protest Visualities and Algorithmic Censorship in 2020

Prof. Camila Torres (University of Santiago Visual Politics, Chile)
Visual Culture Digital Activism Algorithmic Bias Political Optics
Pages: 192-214

The summer of 2020 witnessed an explosive collision between global public health mandates and massive, decentralized uprisings for racial justice, producing an unprecedented volume of protest media distributed across social networks. This article investigates the fraught visual politics of these movements, analyzing how the camera phone was simultaneously deployed as a vital tool for grassroots documentation of state violence and aggressively suppressed by corporate algorithmic architectures. Through a detailed forensic analysis of live-streamed footage, viral protest photography, and platform moderation policies during the Black Lives Matter protests, the research uncovers the mechanisms of digital "shadowbanning." We argue that tech conglomerates, under the guise of suppressing graphic violence or preventing the spread of misinformation, weaponized their content moderation algorithms to systematically throttle the visibility of on-the-ground activist reporting. Utilizing the frameworks of critical race and digital studies, the paper examines how the optical reality of the protests was fractured into wildly divergent, hyper-partisan realities depending on the user's algorithmic feed. The study also explores the defensive visual tactics adopted by activists, such as intentionally blurring faces to defeat police facial recognition software and employing low-bandwidth transmission methods to bypass intentional network throttling in protest zones. Ultimately, this research concludes that the visual sovereignty of modern political resistance is profoundly precarious, constrained by opaque, profit-driven algorithms that act as unaccountable digital gatekeepers, dictating whose reality is permitted to achieve critical visibility in the mediatized public square.

Podcasting the Plague: Serialized Narratives of Isolation and Survival

Dr. Naomi Sterling (Chicago Audio Media Studies, USA)
Sound Studies Audio Documentary Narrative Therapy Crisis Media
Pages: 215-238

As traditional television and film production ground to an absolute halt in early 2020, the deeply intimate, relatively low-barrier medium of podcasting experienced a massive surge in both production and consumption. This paper explores the acoustic phenomenology of "pandemic podcasts," analyzing how serialized audio narratives became a primary cultural mechanism for processing the existential dread, isolation, and mundane terror of the global lockdown. Through a close listening analysis of both established journalism podcasts (like The Daily) and highly personal, lo-fi audio diaries recorded in closets and bedrooms, the research identifies a distinct shift in acoustic aesthetics. The glossy, highly produced soundscapes of the 2010s were replaced by raw, unedited vulnerability—typified by the inclusion of background domestic noises, audible sighs of exhaustion, and unfiltered expressions of grief. Relying on affect theory and acoustic ecology, the study argues that the disembodied voice delivered directly into the listener's ear via headphones created a powerful parasocial lifeline, offering a surrogate form of acoustic intimacy in an era of strict physical distancing. Furthermore, the paper investigates how these podcasts functioned as real-time, decentralized oral histories of the pandemic, capturing the rapidly shifting epistemological ground as scientific understanding of the virus evolved day by day. In conclusion, this research asserts that the podcast medium was uniquely suited to the crisis of 2020, proving that in times of extreme visual and spatial confinement, humans will instinctively rely on the archaic, communal power of oral storytelling to navigate the darkness of isolation.

The Glitch as Symptom: Digital Breakdown and the Aesthetics of Crisis

Dr. Yuto Nakajima (Kyoto School of Digital Arts, Japan)
Media Studies Glitch Art Digital Aesthetics Techno-capitalism
Pages: 239-261

The abrupt transition of global commerce, education, and social life onto fragile digital infrastructures in 2020 resulted in a profound proliferation of the "glitch"—frozen video feeds, corrupted audio streams, dropped connections, and server timeouts. This article conceptualizes the glitch not merely as a technical failure, but as a critical aesthetic and political symptom of an overwhelmed, hyper-mediated society in a state of terminal crisis. Drawing upon the media philosophies of Rosa Menkman and Legacy Russell, the research conducts a visual and cultural analysis of how the glitch exposes the inherent instability and materiality of the digital systems we falsely assume to be seamless and infinite. We argue that the fragmented, stuttering Zoom call serves as a perfect visual metaphor for the cognitive and social fracturing experienced during the pandemic; the breakdown of the image perfectly mirrors the breakdown of the biological and economic order. Furthermore, the study explores how contemporary digital artists actively embraced and weaponized glitch aesthetics throughout 2020 to critique the failures of techno-capitalism. By intentionally databending official government health graphics and corporatized messages of solidarity, these artists created abrasive, anti-aesthetic works that rejected the enforced positivity of digital interfaces. Ultimately, this research posits that the pandemic firmly established the glitch as the defining visual vernacular of the decade. Encountering the glitch forces the user out of passive consumption and violently demands an acknowledgment of the fragile, deeply flawed human labor and physical hardware that sustains the illusion of the smooth, algorithmic city.

Decolonizing Telehealth: Visual Interfaces and the Mediation of Indigenous Care

Dr. Elena Kiri (Aotearoa Health Humanities Network, New Zealand)
Communication Studies Decoloniality Telehealth Medical Humanities
Pages: 262-285

The rapid pivot to telehealth services during the COVID-19 pandemic was frequently championed as a triumph of technological democratization, yet this transition often severely exacerbated existing structural inequalities for marginalized populations. This paper provides a critical, decolonial analysis of telehealth interfaces, examining how Western, highly clinical epistemologies of care are hardcoded into the digital architecture of remote medicine, frequently alienating Indigenous communities. Through qualitative interviews with Māori and Pacific Islander health providers and patients in Aotearoa New Zealand, the research investigates the epistemological violence of the standard video consultation. We argue that the deeply relational, holistic, and spiritually grounded practices of Indigenous medicine—which rely heavily on physical presence, shared breathing, and communal context—are fundamentally incompatible with a 15-minute, highly quantified video call mediated by corporate software. Utilizing the frameworks of Indigenous data sovereignty and critical medical humanities, the study explores grassroots efforts to decolonize these digital platforms. We document how community clinics creatively subverted standard telehealth protocols, incorporating digital karakia (prayer), integrating extended family networks into calls, and utilizing alternative, culturally safe communication networks to bypass state-mandated applications. Furthermore, the paper critiques the underlying assumption that technological access equates to health equity, exposing the severe broadband disparities that rendered telehealth completely inaccessible in rural Indigenous territories. In conclusion, this research asserts that without intentional, culturally grounded design, digital medicine operates as a neo-colonial instrument, demonstrating that true healing requires more than high-speed internet; it demands an interface that respects the ontological sovereignty of the patient.

ASMR and the Pandemic: Acoustic Intimacy in an Era of Social Distancing

Prof. Anya Petrova (St. Petersburg Media Lab, Russia)
Sound Studies Digital Intimacy ASMR Acoustic Affect
Pages: 286-310

Autonomous Sensory Meridian Response (ASMR) media, characterized by binaural recordings of whispering, tapping, and highly attentive roleplay, experienced an exponential surge in global viewership throughout 2020. This paper conducts an affective and acoustic analysis of ASMR as a profound cultural coping mechanism deployed against the widespread psychological trauma of pandemic isolation. Moving beyond pathological or purely neurological interpretations, the research posits that ASMR functions as a sophisticated architecture of "synthetic intimacy." Through a mixed-methods approach combining acoustic analysis of top-performing videos with qualitative user surveys, we explore how ASMRtists utilize extreme proximity to the microphone to bypass the physical limitations of the screen, creating an illusion of intense, individualized care and tactile attention. Drawing upon the theories of Lauren Berlant regarding cruel optimism and affective labor, the study argues that ASMR provides a highly commodified, yet desperately needed, surrogate for the gentle, non-sexual physical contact and interpersonal affirmation eradicated by social distancing mandates. We critically examine the prevalent "medical roleplay" subgenre (e.g., virtual cranial nerve exams or compassionate plague doctor simulations), noting how they fulfill a deep societal desire for a healthcare experience characterized by boundless empathy and unlimited time, in stark contrast to the overwhelmed, triage-state of actual pandemic medicine. Ultimately, this article concludes that the massive popularity of ASMR in 2020 highlights a devastating void in modern communal structures, demonstrating how digital platform capitalism increasingly steps in to monetize and mediate our most fundamental psychological needs for comfort, safety, and human presence.

Textual Flattening: Literature in the Age of Infinite Scrolling

Dr. Marcus Vance (Oxford Centre for Digital Text, UK)
Literary Studies Digital Textuality Attention Economy Cognitive Reading
Pages: 311-334

The prolonged screen exposure mandated by the 2020 lockdowns fundamentally accelerated a cognitive shift in human reading habits, heavily favoring rapid, superficial scanning over deep, sustained textual engagement. This article explores the phenomenon of "textual flattening" within contemporary digital environments, examining how the ubiquitous architecture of the infinite scroll has reshaped both the production and reception of literary works. Through a comparative cognitive and literary analysis, the research contrasts the bounded, spatial architecture of the printed book with the frictionless, temporal flow of the social media feed and the e-reader. We argue that the infinite scroll severely disrupts the spatial mapping necessary for deep reading comprehension, transforming the text into a continuous, undifferentiated stream of data that induces cognitive fatigue and destroys narrative pacing. Relying on the theories of Katherine Hayles regarding hyper reading and N. Katherine Hayles, the study investigates how contemporary authors and digital publishers are actively adapting to this flattened environment. We document the rise of "Insta-poetry," serialized micro-fiction, and highly fragmented, aphoristic prose styles designed specifically to arrest the scrolling thumb for a few seconds within a chaotic attention economy. Furthermore, the paper critiques the aesthetic and political consequences of this shift, noting how complex, ambiguous narratives that require sustained, empathetic labor are increasingly marginalized in favor of easily digestible, highly emotive content that aligns with algorithmic reward systems. Ultimately, this research posits that the architecture of the screen is not neutral; it actively rewrites the neurobiology of reading, threatening the survival of deep literary engagement in an increasingly hyper-accelerated, mediatized society.