LIS: Letra. Imagen. Sonido. Ciudad Mediatizada

FAIMA Business & Management Journal

Archives - Volume 8 (2023)

Explore Volume 8, investigating the epistemological rupture of generative AI, the structural enshittification of platform architectures, and the shifting dynamics of authenticity in hyper-mediated environments.

LLMs and the Automation of Academic Discourse: An Epistemological Crisis in Knowledge Production

Dr. Julian Vance (Institute for Digital Humanities, University of Helsinki, Finland)
Generative AI Epistemology Academic Labor Media Theory
Pages: 1-28

The precipitous release and mass adoption of Large Language Models (LLMs) such as GPT-4 in early 2023 has fundamentally destabilized the epistemological foundations of academic discourse and scholarly production. This paper rigorously interrogates the intrusion of generative artificial intelligence into the deeply humanistic practices of writing, research, and peer review. We argue that LLMs do not merely automate text generation; they enforce a profound homogenization of thought, flattening complex theoretical nuances into statistically probable, yet often intellectually vacant, stylistic mimicry. By conducting a comparative stylistic analysis of human-authored and machine-generated sociological abstracts, this study demonstrates the inherent conservative bias of these predictive text engines, which rely exclusively on scraping pre-existing datasets to reproduce dominant ideological paradigms while structurally marginalizing radical or unprecedented theoretical frameworks. Furthermore, the research critiques the widespread institutional panic regarding academic integrity, positing that the hyper-focus on plagiarism detection algorithms obscures a far more insidious threat: the devaluation of the writing process itself as a primary mode of critical thinking. We explore the phenomenological shift experienced by students and researchers who increasingly act as "editors" of synthetic text rather than primary authors, documenting a pervasive sense of cognitive alienation and semantic estrangement. Ultimately, this article asserts that the uncritical embrace of generative AI in academia threatens to reduce the production of knowledge to a frictionless, automated loop of self-referential data processing. To resist this algorithmic enclosure, higher education must radically re-evaluate its pedagogical priorities, moving away from the commodification of the final written product and aggressively reclaiming the slow, friction-heavy, and irreducibly human labor of original intellectual inquiry.

The API Enclosure: Platform Rot and the Privatization of Digital Archives

Prof. Amina El-Sayed (Center for Networked Studies, American University in Cairo, Egypt)
Platform Studies Digital Archives Enshittification Data Politics
Pages: 29-54

In 2023, the sudden, highly punitive monetization of Application Programming Interfaces (APIs) by major social platforms—most notably Twitter (X) and Reddit—marked a catastrophic turning point in the accessibility of the digital public sphere. This article utilizes Cory Doctorow’s concept of "enshittification" to analyze the systemic decay of platform architectures, framing the closure of free APIs as a violent enclosure of the digital commons. For over a decade, these APIs served as the critical infrastructural backbone for independent researchers, journalists, and archivists studying digital culture, disinformation, and social movements. We argue that by placing exorbitant paywalls in front of user-generated data, tech monopolies have essentially privatized the public historical record, rendering longitudinal academic research financially impossible for all but the most elite, heavily funded institutions. The study meticulously documents the immediate fallout of this policy shift: the destruction of vital third-party accessibility tools, the collapse of open-source moderation bots, and the erasure of localized digital histories. Furthermore, we critique the underlying economic motives, demonstrating how this data hoarding was primarily driven by a desperate attempt to monopolize training data for proprietary artificial intelligence models, effectively holding human social history hostage for corporate machine learning. Ultimately, this research concludes that relying on the benevolence of surveillance capitalism to host the public archive was a monumental strategic error for the academic community. The API enclosure necessitates a radical, immediate pivot toward funding and developing decentralized, publicly owned digital infrastructure to ensure that the mediatized history of the twenty-first century is not permanently erased by the arbitrary financial whims of a handful of Silicon Valley executives.

Synthetic Voices and the Uncanny Valley of Audio Deepfakes: Stealing the Acoustic Soul

Dr. Henrik Olofsson (Department of Sound and Media, Lund University, Sweden)
Sound Studies Deepfakes Synthetic Audio Biometrics
Pages: 55-80

The proliferation of highly sophisticated, AI-driven voice cloning technologies in 2023 introduced a terrifying new dimension to the digital landscape: the non-consensual extraction and weaponization of human acoustic biometrics. This paper conducts a critical phenomenological and legal analysis of audio deepfakes, arguing that the voice—historically understood as the most intimate, irreproducible marker of human presence and identity—has been violently reduced to a mere dataset, easily manipulated by neural networks. Drawing upon the acoustic philosophies of Adriana Cavarero, the research investigates the profound psychological trauma experienced by voice actors, musicians, and ordinary citizens whose vocal likenesses have been stolen to generate hate speech, algorithmic covers, and sophisticated financial scams. We meticulously analyze the "acoustic uncanny valley," noting that while synthetic voices can perfectly replicate pitch and timbre, they fundamentally lack the organic breath, emotional friction, and contextual micro-hesitations that define genuine human speech, resulting in a distinctly sterilized, sociopathic auditory experience. The study rigorously critiques the catastrophic inadequacy of current copyright and labor laws, which overwhelmingly protect the algorithmic outputs of tech corporations while offering absolutely no legal recourse for individuals whose biometric acoustic data was scraped without permission or compensation. Furthermore, the paper explores the epistemological collapse of auditory trust over telecommunications networks, illustrating how the inability to verify the humanity of a caller fundamentally fractures the social contract. Ultimately, this research asserts that the theft of the voice is not a simple copyright infringement, but a profound biopolitical violation, necessitating the immediate classification of human vocal data as an inalienable biological right, strictly protected against corporate algorithmic extraction.

Prompt Engineering as New Media Literacy: The Linguistics of Latent Space Navigation

Prof. Sarah Jenkins-Smyth (School of Media and Communication, RMIT University, Australia)
Media Literacy Prompt Engineering Visual Culture Digital Linguistics
Pages: 81-105

As text-to-image AI platforms (e.g., Midjourney, Stable Diffusion) transitioned from niche technical experiments to ubiquitous cultural tools in 2023, the obscure practice of "prompt engineering" rapidly evolved into a vital, highly specialized form of new media literacy. This article conducts a rigorous structural linguistic analysis of the prompt, arguing that it represents a radically new form of human-computer interaction where natural language is repurposed as a functional programming code used to navigate high-dimensional latent space. By analyzing thousands of user prompts and their corresponding visual outputs, the research deconstructs the unique syntax, vocabulary, and grammatical weighting required to successfully manipulate diffusion models. We document how users are forced to adopt an algorithmic dialect—heavily reliant on invoking specific rendering engines (e.g., "Octane render"), camera lenses, and historical art movements (e.g., "greg rutkowski style")—in order to overcome the model's inherent semantic biases and generate high-fidelity imagery. The study critically evaluates the cultural implications of this practice, highlighting how the necessity of using established, heavily scraped keywords structurally reinforces a deeply conservative, Eurocentric visual aesthetic, making it extraordinarily difficult to generate culturally specific or highly original visual concepts that lack robust representation in the AI's training data. Furthermore, the paper critiques the framing of prompt engineering as a purely creative endeavor, positing instead that it is an act of curatorial excavation, where the user merely triangulates coordinates within a pre-existing matrix of stolen visual labor. Ultimately, this research concludes that understanding the linguistic architecture of the prompt is essential for contemporary media literacy, as it exposes the hidden biases, limitations, and extractive logic deeply embedded within generative visual technologies.

Algorithmic Flânerie: Drifting Through Spatially Computed Cities and Mixed Reality Geographies

Dr. Chen Lu (Institute of Urban Studies, National University of Singapore)
Urban Studies Spatial Computing Flâneur Mixed Reality
Pages: 106-130

The imminent mainstreaming of spatial computing and Mixed Reality (MR) headsets—catalyzed by major hardware announcements in 2023—promises to permanently overlay the physical architecture of the city with an inescapable, heavily monetized digital topography. This paper reimagines Charles Baudelaire’s and Walter Benjamin’s classic concept of the urban flâneur for the era of augmented reality, analyzing how the pedestrian experience is fundamentally altered when visual perception is mediated through a corporate computational lens. The research rigorously investigates the emerging spatial politics of MR environments, arguing that these technologies do not enhance physical reality, but rather subject it to relentless algorithmic curation and real-time commercial exploitation. We examine how spatial computing effectively privatizes the public visual field, replacing the chaotic, organic stimuli of the street with personalized, hyper-targeted digital billboards, navigational nudges, and gamified social overlays that fracture shared civic reality into isolated, individualized solipsistic bubbles. The study critiques the massive data extraction required to sustain these illusions, demonstrating how MR headsets function as the ultimate panoptic devices, constantly mapping the user's domestic and urban environments, tracking eye movements, and harvesting biometric responses to digital stimuli. Furthermore, the paper explores the potential for "spatial hacking" and digital graffiti as forms of resistance against this visual enclosure, asserting the need for a new framework of cognitive liberty to protect the human sensorium from unconsented digital modification. Ultimately, this research concludes that algorithmic flânerie represents the death of urban serendipity; the heavily computed city is no longer a site of free exploration, but a rigidly controlled, highly profitable interface designed to extract maximum value from every glance and physical movement of the citizen.

The E-Waste Aesthetic: Salvaging Tech in Contemporary Visual Art as Eco-Critical Resistance

Prof. Mateo Rodriguez (Faculty of Fine Arts, University of Buenos Aires, Argentina)
E-waste Eco-criticism Visual Arts Materiality
Pages: 131-155

In stark contrast to the sleek, frictionless utopianism projected by Silicon Valley hardware design, a significant movement within contemporary visual art in 2023 aggressively embraced the toxic, discarded materiality of electronic waste. This article provides a comprehensive eco-critical analysis of the "e-waste aesthetic," examining how artists utilize salvaged motherboards, shattered LCD screens, and tangled fiber-optics to forcibly visualize the catastrophic environmental toll of planned obsolescence and hyper-consumption. Relying on the media ecological theories of Jussi Parikka, the research argues that these sculptural and mixed-media interventions serve as vital forensic evidence, dragging the intentionally hidden, necro-political realities of global tech manufacturing and disposal into the sanitized space of the gallery. By critically analyzing key international exhibitions, we demonstrate how artists re-contextualize the toxic metals mined in the Global South and the mountains of discarded hardware rotting in digital graveyards, effectively short-circuiting the myth of the immaterial, weightless "cloud." The study explores how the tactile, jagged, and dangerous nature of these artworks forces the viewer to confront the profound physical violence required to sustain modern digital convenience. Furthermore, the paper investigates the therapeutic and political dimensions of hardware hacking and circuit bending within these artistic communities, framing the act of dismantling and repurposing dead technology as a radical reclamation of agency against the unrepairable, closed-box design paradigms enforced by tech monopolies (e.g., Apple). Ultimately, this research posits that the e-waste aesthetic is not merely a stylistic trend, but a necessary, confrontational visual language that definitively shatters the illusion of clean technology, demanding an urgent, materialist reckoning with the devastating ecological footprint of our highly mediatized civilization.

Sonic Resistance in the Smart City: Disrupting the Acoustic Surveillance Network

Dr. Fatima Al-Hassan (Department of Media, Communications and Cultural Studies, Goldsmiths, UK)
Acoustic Ecology Surveillance Smart Cities Sonic Resistance
Pages: 156-180

The deeply entrenched infrastructure of the modern "Smart City" relies not only on vast networks of optical cameras, but increasingly on a pervasive, largely invisible web of continuous acoustic surveillance—ranging from localized gunshot detection microphones (e.g., ShotSpotter) to the ambient audio harvesting of consumer IoT devices. This paper investigates the emergent tactics of "sonic resistance" deployed by urban activists and artists in 2023 to deliberately sabotage and obfuscate these algorithmic listening networks. Grounding the analysis in sound studies and the political theory of the panopticon, the research meticulously documents a variety of counter-acoustic strategies. We analyze the deployment of localized ultrasonic frequency jammers designed to blind smart speakers, the use of adversarial audio noise to corrupt voice recognition algorithms, and the orchestration of highly coordinated, low-frequency drone protests aimed at overwhelming municipal acoustic sensors. The study argues that these tactics are not acts of vandalism, but essential mechanisms for reclaiming auditory privacy and defending marginalized communities from the heavily biased, predictive policing algorithms that utilize acoustic data to justify hyper-militarized police responses. Furthermore, the paper explores the legal and ethical gray areas of polluting the urban soundscape with intentional data noise, contrasting the right to a quiet environment against the imperative to blind the surveillance state. Ultimately, this research concludes that as visual evasion (such as anti-facial recognition makeup) becomes increasingly difficult, the acoustic dimension has emerged as the primary battlefield for urban privacy. Sonic resistance proves that noise is not merely an environmental nuisance, but a highly potent, weaponizable medium capable of disrupting the extractive logic of the computationally optimized metropolis.

De-influencing and the Performance of Anti-Consumption: Authenticity in the Creator Economy

Dr. Clara Rossi-Vargas (Department of Sociology, University of Milan, Italy)
Creator Economy TikTok Consumer Culture Digital Authenticity
Pages: 181-205

In early 2023, the viral phenomenon of "de-influencing" rapidly dominated platforms like TikTok and Instagram, representing a seemingly radical shift wherein professional content creators aggressively instructed their vast audiences on which viral products they absolutely should not purchase. This paper conducts a critical discourse analysis of the de-influencing trend, interrogating whether it constitutes a genuine rebellion against hyper-consumerism or merely a highly sophisticated evolution in the performance of digital authenticity. Utilizing Jean Baudrillard’s theories on the political economy of the sign, the research meticulously deconstructs the rhetoric of these videos, demonstrating that the rejection of one commodity is almost invariably followed by the recommendation of a cheaper, "superior" alternative, complete with affiliated links. We argue that de-influencing operates as a mechanism to rapidly accumulate "trust capital" within an increasingly skeptical, inflation-fatigued demographic. By publicly performing a sacrifice of potential brand sponsorships, the creator establishes a deeply parasocial illusion of unfiltered honesty, which is then paradoxically monetized at a much higher conversion rate. The study further examines the underlying economic anxieties driving this trend, noting how the aestheticization of frugality aligns with the precarious financial realities of Gen Z consumers facing global recessionary pressures. Ultimately, this research asserts that de-influencing does not dismantle the architecture of surveillance capitalism or the creator economy; rather, it perfectly illustrates the system's terrifying ability to instantly subsume and commodify anti-capitalist critique, transforming the refusal to consume into yet another highly engaging, highly profitable genre of algorithmic content.

Haptic Nostalgia: The Resurgence of the Digital Camera and the Rejection of Computational Perfection

Prof. James Thorne (Department of Media, Culture, and Communication, New York University, USA)
Visual Culture Nostalgia Photography Y2K Aesthetics
Pages: 206-230

Amidst an era defined by the breathtaking, hyper-real clarity of AI-enhanced smartphone photography, 2023 saw a massive, youth-driven cultural pivot toward the intentional acquisition and use of obsolete, low-megapixel digital "point-and-shoot" cameras from the early 2000s. This article investigates this phenomenon of "haptic nostalgia" through the lens of visual culture and media archaeology, arguing that the embrace of early digital aesthetics constitutes a visceral rejection of the mathematically perfect, heavily computed image. We rigorously analyze the specific visual signifiers sought by this demographic—blown-out flash exposures, severe chromatic aberration, motion blur, and low-light grain—framing these technical flaws as highly coveted markers of temporal authenticity and unmediated human experience. Drawing upon the theoretical frameworks of Svetlana Boym on reflective nostalgia, the study explores how Gen Z, a cohort raised entirely within the high-definition panopticon of social media, utilizes these vintage devices to construct an idealized, carefree visual past they barely experienced. Furthermore, the paper examines the ritualistic materiality of the dedicated camera object, arguing that the deliberate friction of transferring files via SD cards and the inability to instantly edit and upload the image provides a necessary cognitive break from the relentless, hyper-optimized flow of the algorithmic feed. Ultimately, this research concludes that the resurgence of the early digital camera is not merely a transient fashion trend, but a profound ontological statement. It reveals a deep-seated cultural fatigue with the synthetic perfection of modern computational optics, demanding a return to photography as a flawed, physically bounded, and distinctly human record of memory.

The Datafied Womb: Reproductive Surveillance After Roe and the Weaponization of Intimate Biometrics

Prof. Elena Rostova (Institute of Gender and Media, University of Toronto, Canada)
Biopolitics Surveillance Capitalism FemTech Reproductive Rights
Pages: 231-257

The catastrophic overturning of reproductive rights precedents in the United States fundamentally transformed the landscape of female bodily autonomy, instantly converting mundane digital health tools into profound legal liabilities. This paper provides a highly critical biopolitical analysis of the "FemTech" industry—specifically menstrual cycle tracking applications—in the post-Roe era. Utilizing Michel Foucault’s concept of biopower alongside contemporary feminist critiques of data colonialism, the research rigorously deconstructs how highly intimate biological rhythms have been commodified, aggregated, and subsequently weaponized by state and corporate actors. We meticulously document the deeply opaque data-sharing agreements of prominent health applications, demonstrating how geolocation data, search histories, and inputted symptoms are routinely sold to third-party data brokers, ultimately making this information accessible to law enforcement agencies seeking to prosecute reproductive choices. The study explores the chilling psychological effects of this digital panopticon, detailing how users are forced to engage in elaborate tactics of data obfuscation, digital abstinence, and a return to analog paper tracking to protect their bodily sovereignty. Furthermore, the paper critiques the inherent technological determinism that positions algorithmically managed health as inherently empowering, arguing that within a legally hostile environment, the "quantified self" becomes an active tool for self-incrimination. Ultimately, this research asserts that the datafied womb represents the most severe, dystopian intersection of surveillance capitalism and patriarchal state control. It unequivocally demands the implementation of aggressive federal privacy frameworks that categorize reproductive and biometric data as strictly un-commodifiable, safeguarding the fundamental human right to biological privacy in a hyper-mediatized surveillance state.

Algorithmic Folklore: Slender Man to the Backrooms, and the Curation of Liminal Terror

Dr. Marcus Bennett (Digital Ethnography Lab, University of Melbourne, Australia)
Digital Folklore Creepypasta Algorithmic Curation Liminal Spaces
Pages: 258-282

The decentralized, crowdsourced creation of digital mythology—once defined by early internet "creepypastas" like Slender Man—has evolved into a highly complex, visually driven aesthetic movement deeply intertwined with algorithmic recommendation engines. This article investigates the contemporary phenomenon of "The Backrooms" and the broader fascination with "liminal spaces," analyzing them as a unique form of algorithmic folklore that articulates the specific anxieties of the hyper-connected, late-capitalist subject. Drawing upon traditional folklore studies and media ecology, the research explores how images of empty office buildings, abandoned malls, and endless yellow corridors evoke a profound sense of temporal dislocation, eerie nostalgia, and architectural alienation. We argue that this specific brand of digital horror is intimately linked to the phenomenology of the internet itself: the feeling of being trapped in an infinite, sterile, artificially constructed labyrinth devoid of genuine human contact. The study meticulously tracks how these decentralized narratives are rapidly accelerated and mutated by the TikTok and YouTube algorithms, which prioritize looping, atmospheric dread over traditional linear storytelling, effectively transforming the audience from passive consumers into active, collaborative architects of the mythos. Furthermore, the paper critiques the rapid commercialization and gamification of these liminal aesthetics by major media studios, demonstrating how grassroots digital folklore is inevitably sanitized and enclosed by corporate intellectual property mechanisms. Ultimately, this research posits that the algorithmic curation of liminal terror serves as a vital cultural barometer, providing an essential, crowdsourced visual language for a generation attempting to articulate the deep psychological void and spatial disorientation inherent to existing entirely within mediated environments.

The Gamification of Grief: Memorializing the Dead in Virtual Worlds and Synthetic Cemeteries

Dr. Yuki Tanaka (Institute of Thanatology and Media, University of Tokyo, Japan)
Death Studies Virtual Reality Gamification Digital Mourning
Pages: 283-307

As physical space becomes increasingly premium and global mobility fractures traditional familial structures, the fundamental human rituals of mourning and memorialization have begun a profound migration into fully synthetic, gamified environments. This paper investigates the complex, highly sensitive spatial and social dynamics of digital mourning within platforms such as Animal Crossing, Minecraft, and VRChat. Grounding the analysis in contemporary death studies and the sociology of religion, the research documents the meticulous, labor-intensive construction of digital shrines, virtual cemeteries, and in-game funeral processions orchestrated by bereaved communities. We argue that these virtual spaces offer a critical, deeply therapeutic sense of agency and spatial permanence that static social media memorial pages (e.g., Facebook legacies) fundamentally lack. The study explores the phenomenological reality of grieving through an avatar, analyzing how the mechanics of the game engine—crafting, gardening, spatial design—are powerfully repurposed as meditative acts of remembrance. However, the paper severely critiques the terrifying precariousness of housing sacred rituals within proprietary, profit-driven corporate software. We examine the immense trauma inflicted when server shutdowns, account bans, or inevitable platform decay result in the unceremonious, irreversible deletion of a loved one’s digital tomb, effectively causing a traumatic "second death." Ultimately, this research concludes that the gamification of grief represents a radical, highly adaptive evolution in human memorialization, yet it urgently exposes the necessity for establishing decentralized, technologically durable digital heritage sites that exist entirely outside the volatile, extractive logic of late-stage platform capitalism.

Substack and the Fragmentation of the Journalistic Public Sphere: The Economics of the Echo Chamber

Prof. Liam O'Connor (School of Journalism, Trinity College Dublin, Ireland)
Journalism Newsletter Economy Public Sphere Media Fragmentation
Pages: 308-333

The rapid ascendance of the paid newsletter economy, heavily dominated by platforms such as Substack, represents a profound structural fracturing of the traditional journalistic public sphere. This article conducts a rigorous political economy analysis of the newsletter model, examining the shift from institutional, ad-supported media to hyper-individualized, subscription-based journalism. Drawing upon Jürgen Habermas’s theories of the public sphere and the structural transformation of media, the research argues that while the platform promises unprecedented editorial independence for high-profile writers, it simultaneously engineers the total collapse of a shared, consensus-based informational reality. We critically analyze the financial incentives of the subscription model, demonstrating how it structurally rewards ideological purity, outrage generation, and audience capture, compelling writers to continuously cater to the extreme priors of their paying subscriber base rather than engaging in objective or challenging reporting. The study deeply investigates the severe democratic consequences of locking critical investigative journalism behind disparate, expensive paywalls, a dynamic that systematically disenfranchises lower-income citizens and effectively limits high-quality political information to the wealthy elite. Furthermore, the paper critiques the complete absence of institutional guardrails—such as legal departments, independent editors, and fact-checkers—within the creator-driven model, drastically accelerating the spread of sophisticated misinformation under the guise of independent journalism. Ultimately, this research concludes that the newsletter economy does not save journalism; rather, it radically accelerates the balkanization of the electorate into sealed, monetized echo chambers, entirely destroying the vital, democratic necessity of a unified civic discourse.

Ambient Television and the Aesthetics of Distraction: Streaming Media in the Attention Economy

Dr. Sofia Costa (Department of Cultural Studies, University of Lisbon, Portugal)
Television Studies Streaming Attention Economy Ambient Media
Pages: 334-358

As streaming platforms desperately compete for hours logged in an increasingly saturated market, a distinct, highly engineered genre of media has emerged: "ambient television." This paper formally analyzes the aesthetics and narrative structure of programming intentionally designed for secondary, distracted viewing—shows meant to be played softly in the background while the viewer simultaneously scrolls through algorithmic feeds on a smartphone. Grounding the analysis in Brian Eno’s original concept of ambient music and contemporary theories of the attention economy, the research meticulously deconstructs the audiovisual architecture of these series. We identify the deliberate flattening of dramatic stakes, the heavy reliance on predictable tropes, the avoidance of complex visual storytelling that requires sustained eye contact, and the utilization of soothing, homogenous color grading. The study argues that ambient television represents the absolute commodification of relaxation; it does not demand the intellectual engagement of prestige cinema, but rather functions as an algorithmic pacifier, providing a continuous, friction-free stream of content designed to prevent the user from experiencing a moment of silence or navigating away from the platform ecosystem. Furthermore, the paper explores the profound psychological implications of this constant, low-level multi-tasking, citing cognitive research demonstrating how the simultaneous consumption of multiple screens severely degrades long-term memory formation and deep focus. Ultimately, this research asserts that the rise of ambient media signals a depressing evolution in visual culture, wherein television abandons its role as a compelling narrative art form, willingly accepting its new status as a decorative, mildly engaging sonic and visual wallpaper designed to soothe the deeply burnt-out subjects of late capitalism.